This is a guest blog post by Thomas Skavhellen, web-loving Sales & Marketing Coordinator at Digital Agency MottiMotti.
Me and my team at MottiMotti have been working with a customer that sells project management courses (unfortunately, I am not able to give away their name at this point). Their website used to contain a lot of information about the product and deep nested organization of sub pages. The bounce rate was really high and the landing page conversion rates were poor, but the traffic was steady thanks to the big Google AdWords budget. We quickly understood that we needed to do some design changes and cut out a lot of text. After the first cleanup, new design and a stronger call to action, we did see a lower bounce rate and a slight increase in sales, but we knew that the result could have been much better.
This is a guest post by Jomar Reyes, Media and Content Strategist and the Founder of Digital Media Workshops.
Over recent years, online corporate video has developed into a powerful business tool for marketing and communications. It is not just a “side project” of the marketing department – it is becoming a business essential. More and more corporate video content is viewed online, and the trend is set to continue to increase.
Below are 5 compelling reasons I believe why creating or commissioning corporate video content should be a crucial part of any modern companies’ marketing and communications mix.
23 is a fast growing organisation: We’re powering more than 300 video websites in 19 countries. We have grown to almost 20 people with offices in Copenhagen, Stockholm and Oslo – all of us helping customers and video reinventors, working with partners, building and designing a breakthrough product, trying to create the best place to work and to keep it all together.
Today we’re taking all of this to the next level and making it all come together with even more focus and leadership. Meet Ditte Wulff – our new CEO. Click below to see her video greeting:
2012 was a busy and an exciting year here at 23. We’ve launched 23 Video in Sweden, hosted plenty of video workshops and helped hundreds of new organizations around the world reinvent everything they do with video. Here, you can see a glimpse of our year in moving pictures.
There was one aspect we kept quiet about for a long time – product updates. Throughout recent months, we’ve been busy working on some sweet new features that will make workdays of video content editors much easier and enjoyable. Today – we present the first batch of these 23 Video updates. As always, they come free of charge for all of our customers.
High-quality videos are essential for every conference. It enables organizers to expand their audience well beyond the few hundred people that actually attend the event. Online videos are consumed all around the world at any given time, which makes them a perfect fit for any top notch conference.
One of the conferences that really figured out the power of online video is NEXT Berlin. They started to produce high quality video coverage of their conference in 2010 and have since produced more than 300 videos from several of their events.
Traditional publishing industry is in trouble. They are finding hard time transitioning their extensive knowledge and editorial expertise into the digital era.
But not Bonnier and their Gør Det Selv (Do it Yourself) magazine. They have found a way to bridge the gap to the digital age and created a video website that boasts more than 1000 instructional videos and enables them to monetize their content through online video.
Content managers of big associations are now bombarded with dozens of possible digital and non-digital channels to reach their audiences. Especially big ones, such as DBU (Danish Footbal Association), are having hard time deciding what is the most effective channel to broadcast news and stories in their respected field.
DBU has placed a bet on the Video communication strategy more than 2 years ago and is now harvesting the results. Their Video Website called DBU Web-TV plays a crucial role in informing the Danish audience what’s new with the Danish national football team and the rest of the Danish football scene.