Re-introducing Resumable.js

This week we’ve been releasing our favorite internal tools as open source projects. We first took this apporach with Resumable.js a little over a year ago — and since then the project has spurred an active community with a thousand followers, 93 forks and several implementation and contributions to the code base.

Resumable.js is the core of the 23 Video uploader. Our users upload a large number of very large files every day, and some times files of several gigabytes are transferred over a simple HTTP connection. When this works, it feel like a miracle; but we built Resumable.js to improve the experience of uploading large files. By adding the ability for uploads to be paused and resumed. And to handle network issues gracefully without canceling an entire upload.

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A full JavaScript library for 23 Video

The new 23 Video player are built on top of our API. That’s pretty logical, but it also means that all information about the player and its content is read through a well-documented format — and that reports back to analytics follow the same pattern. So a core part of building the player was having a stable foundation for communicating with the API in JavaScript. Today, we’re releasing that foundation as Visualplatform.js.

More so than the open source libraries we’ve been talked about the past few days (Glue and Resumable.js), this project is tied directly to 23 Video. This doesn’t make it any less interesting though.

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Glueing it

Last week we released our new players. This marked a big milestone for our product with comprehensive support for HTML5 video, players fully redesigned and built in HTML and JavaScript — and an intuitive way for designers to create their own designs. The work on the foundation for the new player led us to build a whole new set of tools. And this week we’re releasing these tools as open source.

First off is a library to create interactive applications with JavaScript and Liquid. We call it Glue.

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How Full-Width Video improved our Landing Page Conversion

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This is a guest blog post by Thomas Skavhellen, web-loving Sales & Marketing Coordinator at Digital Agency MottiMotti.

Me and my team at MottiMotti have been working with a customer that sells project management courses (unfortunately, I am not able to give away their name at this point). Their website used to contain a lot of information about the product and deep nested organization of sub pages. The bounce rate was really high and the landing page conversion rates were poor, but the traffic was steady thanks to the big Google AdWords budget. We quickly understood that we needed to do some design changes and cut out a lot of text. After the first cleanup, new design and a stronger call to action, we did see a lower bounce rate and a slight increase in sales, but we knew that the result could have been much better.

5 reasons Corporates should Think Seriously About Video

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This is a guest post by Jomar Reyes, Media and Content Strategist and the Founder of Digital Media Workshops.

Over recent years, online corporate video has developed into a powerful business tool for marketing and communications. It is not just a “side project” of the marketing department – it is becoming a business essential. More and more corporate video content is viewed online, and the trend is set to continue to increase.

Below are 5 compelling reasons I believe why creating or commissioning corporate video content should be a crucial part of any modern companies’ marketing and communications mix.

Welcome 2013! It’s time for 23 Video’s new clothes

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2012 was a busy and an exciting year here at 23. We’ve launched 23 Video in Sweden, hosted plenty of video workshops and helped hundreds of new organizations around the world reinvent everything they do with video. Here, you can see a glimpse of our year in moving pictures.

There was one aspect we kept quiet about for a long time – product updates. Throughout recent months, we’ve been busy working on some sweet new features that will make workdays of video content editors much easier and enjoyable. Today – we present the first batch of these 23 Video updates. As always, they come free of charge for all of our customers.

Running a conference? Video is now a standard.

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High-quality videos are essential for every conference. It enables organizers to expand their audience well beyond the few hundred people that actually attend the event. Online videos are consumed all around the world at any given time, which makes them a perfect fit for any top notch conference.

One of the conferences that really figured out the power of online video is NEXT Berlin. They started to produce high quality video coverage of their conference in 2010 and have since produced more than 300 videos from several of their events.

Monetize your Content through Video – Bonnier style

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Traditional publishing industry is in trouble. They are finding hard time transitioning their extensive knowledge and editorial expertise into the digital era.

But not Bonnier and their Gør Det Selv (Do it Yourself) magazine. They have found a way to bridge the gap to the digital age and created a video website that boasts more than 1000 instructional videos and enables them to monetize their content through online video.

The Danish Football Association wins with Video Communication

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Content managers of big associations are now bombarded with dozens of possible digital and non-digital channels to reach their audiences. Especially big ones, such as DBU (Danish Footbal Association), are having hard time deciding what is the most effective channel to broadcast news and stories in their respected field.

DBU has placed a bet on the Video communication strategy more than 2 years ago and is now harvesting the results. Their Video Website called DBU Web-TV plays a crucial role in informing the Danish audience what’s new with the Danish national football team and the rest of the Danish football scene.