A major challenge of online video has been to connect video to the bottom line, because marketers haven’t been able to measure how video views convert directly into business. Instead they’ve settled for just measuring plays and little else.
Today we’re releasing Actions for 23 Video to change that!
This release makes it easy to connect your videos to all your other web content — to tell better stories and to get a higher return on investment.
Actions let everyone in the organization enrich videos with call-to-action information, links, images, videos and even product integration. You can also create new kinds of actions to fit your company’s use of video in marketing and communication.
These are exciting times for 23.
We have built 23 to empower organisations to reinvent how they communicate. That’s a big mission − and now we want to do it globally.
After launching in both Sweden and Norway this past year, we are looking towards new markets.
That’s why we need two experienced profiles to join our leadership team.
Some one to help spark our global expansion, to lead a growing team and to drive the journey.
Is this you? Someone you’ve worked with? Or do you just happen to know the perfect person?
The complexity of ISS Norway is high, and for Marianne Grimøsen and her colleagues at HR, it challenges them to find effective ways of getting information and knowledge spread out to the entire organization: “We’ve chosen to use online video. It’s still a new media for us, but we already see great results,” says Marianne.
To the public, Carlsberg is known to set standards for corporate branding through visual media. On the internal lines, they have found a way to do the same − plus a whole lot more − with video.
Communication consultant Annie Lyngskær and her colleagues at Carlsberg Danmark use internal video to build corporate identity and engage their internal audience.
Their video communication holds a component of corporate branding towards employees, but the use of video stretches out to news, knowledge sharing, tutorials and strategy communication.
This week we are diving into a topic, we’re particularly interested in at the moment: how video can radically improve internal communication. We want to share 3 interesting stories with you – those of Novozymes, Carlsberg Denmark and ISS Norway. These are really great examples of how online video has changed internal communication strategy and the way things are done.
Nowadays, internal communication (IC) is considered essential to strengthen a business’ bottom-line and to improve business operations through strong and clear communication with the employees. Here, online video is on the rise as organizations are continuously looking for ways to make their internal communication even stronger and more efficient. Now, CEO messages, company strategies, values, visions and goals as well as employee-generated videos can be shared in an authentic, transparent, personal as well as engaging way while exposing a wide range of employees.
Things are growing fast here at 23 and we’re excited to welcome Emil Lingmerth to the team! Emil is joining us as Country Manager in Sweden, and brings more than six years of experience working in the industry. Throughout, he has helped organizations use the value of video communication online – something that matches our mission here at 23 perfect!
A single fact is all the explanation you need before you understand why we’re excited to announce our new strategic partnership with the legendary Roskilde Festival: Between us on the 23 team, we’ve attended the festival 68 times! In other words, we’re fans…
23 Video is now powering Roskilde’s Orange TV and we can’t wait to see how that will take off over the coming years of the partnership.
Over the last months we have helped build a site that empowers Roskilde to showcase their awesome content. Everything from concerts, band exclusives, camp life, charity initiatives, art projects and festival food can now be experienced or re-experienced at Orange TV – designed to bring that unique Orange feeling alive online.